About
About Amfion
Amfion is an AI front desk for service businesses that take appointments. It answers phone calls, texts, WhatsApp, email and website chat from the business’s own services, prices, hours and policies, checks real availability, books the appointment, and hands the conversation to a person when it should. It has packages built for pet groomers, auto detailers, plumbing, HVAC and electrical businesses, veterinary clinics and estate planning firms; agencies and software companies can run it for their clients through the Partner API, and other AI assistants can book through a standard endpoint.
- Operated by
- Amfion LLC, United States
- What we sellchat, email, texting, phone
- An AI front desk
- What shipsreal merge dates only
- See the changelog
- What we lackstated on the security page
- SOC 2, HIPAA BAA
What we build
Under the chat window is booking infrastructure.
A scheduling engine with per-service capacity and staff assignment, Cal.com and Google Calendar integration, deposits through Stripe, lifecycle email (waitlist backfill, rebooking nudges, review requests), a phone channel with warm transfer, texting on approved numbers, and a partner API that lets platforms run fleets of businesses with atomic, versioned catalog updates. The conversational assistant is the front door; the transactional engine is the product.
Principles
Four rules we build by.
Answers carry provenance
Every fact the assistant serves has a stored verification state: who asserted it, when, and from what source. Unverified information is labeled, not asserted. Nothing the model writes can upgrade its own trust level.
The booking is a transaction, not a chat message
Availability is checked and capacity enforced inside the database transaction that writes the booking. Two customers racing for the last slot resolve correctly. Confirmations are idempotent: a retry can never double-book.
Agent-native by default
Every business on Amfion exposes a standard MCP endpoint, so third-party AI assistants can answer questions, check live availability, and reserve appointments under exactly the same rules, limits, and deposits as a human visitor.
Marketing says only what the code does
We removed our own placeholder testimonials and unshipped-feature pages, and our CI crawls the rendered site to verify structured data matches what is actually on each page. If a claim cannot be verified, it does not ship.
The company
Small team, shipped in the open.
Amfion is operated by Amfion LLC, a United States company. The product is built and run by a small team that ships in the open where it can: our changelog tracks what actually landed and when, and our security page describes how customer and tenant data is protected, including the things we do not have yet.
Force Digital supports Amfion’s public website, product positioning, and search content system. Read the Force Digital case study for a closer look at that work.