About Amfion
Amfion is a white-label AI booking platform for service businesses — salons, clinics, studios, and the agencies and software companies that serve them. It answers customer questions from verified business information, checks real availability, and books appointments: on the business’s website, on a hosted booking page, and through a standard endpoint that other AI assistants can call directly.
What we actually build
Under the chat window is booking infrastructure: a scheduling engine with per-service capacity and staff assignment, Cal.com and Google Calendar integration, deposits through Stripe, lifecycle email (waitlist backfill, rebooking nudges, review requests), and a partner API that lets platforms run fleets of businesses with atomic, versioned catalog updates. The conversational assistant is the front door; the transactional engine is the product.
Principles
- Answers carry provenance
- Every fact the assistant serves has a stored verification state — who asserted it, when, and from what source. Unverified information is labeled, not asserted. Nothing the model writes can upgrade its own trust level.
- The booking is a transaction, not a chat message
- Availability is checked and capacity enforced inside the database transaction that writes the booking. Two customers racing for the last slot resolve correctly. Confirmations are idempotent: a retry can never double-book.
- Agent-native by default
- Every business on Amfion exposes a standard MCP endpoint, so third-party AI assistants can answer questions, check live availability, and reserve appointments under exactly the same rules, limits, and deposits as a human visitor.
- Marketing says only what the code does
- We removed our own placeholder testimonials and unshipped-feature pages, and our CI crawls the rendered site to verify structured data matches what is actually on each page. If a claim cannot be verified, it does not ship.
The company
Amfion is operated by Amfion LLC, a United States company. The product is built and run by a small team that ships in the open where it can: our changelog tracks what actually landed and when, and our security page describes how customer and tenant data is protected — including the things we don’t have yet.