Digital answers website chat, your booking page and email. Front Desk adds a local number for calls and texts, with answered-call minutes. Growth adds volume. Each includes a monthly lead allowance; further billable leads are $0.75 each.
$99Digital / month
$249Front Desk / month
$449Growth / month
14 daysfree trial, no card
A typical month on Front DeskMost popular
Front Desk planphone, chat, email and texting
$249
Local phone number
Included
Answered-call minutesthen $0.49 per minute
200 included
Conversationschat, email and text threads
3,000
Bookings
Unlimited
Customer depositsthrough your own Stripe account
No Amfion cut
Over the minutes? A 260-minute month costs $278.40. Model your own below.
14-DAY FREE TRIAL · NO CARD REQUIRED
DIGITAL
Digital
Website chat, your booking page and email, all answered and booked. No phone number, so no calls or texts.
700 answered-call minutes included, then $0.49/min.
Law firms: priced per handled inquiry, from $249 a month.
Law firm accounts run the law firm setup (the disclosure in every first reply, names before the story, urgent matters to a person) and are billed per handled inquiry, with calls included as fair use: Self-serve is $249 with 75 included, Managed is $499 with 200 included and onboarding with the Amfion team, then $2 each.
Set your own call volume, conversations and bookings. This estimates your plan and voice bill. Lead overages and the Leads add-on are additional, at the rates listed below.
Plan$249/mo
Billing
Annual prices are per month, billed once a year. The voice add-on and phone numbers bill monthly either way.
Phone
Front Desk includes a phone number and answered-call minutes.
150 min
A front-desk call runs two to four minutes. Minutes bill per call, rounded up to the minute.
400
Each new chat, email thread or text thread counts once. Phone calls are metered by the minute, not here.
60
YOUR MODELED MONTH · FRONT DESK
Front Desk planper month$249
Business phone number1 includedIncluded
Call minutes beyond the bundle200 included, then $0.49/minIncluded
An estimate from published prices, not an invoice. Your invoice comes from Stripe at checkout; call minutes are billed per call, rounded up; taxes are not modeled. Bundled plans bill minutes beyond the bundle at $0.49/min; the add-on bills them at $0.59/min.
Included and extra
What is metered, and what is not.
Five things have usage allowances or extra charges. Everything else on a plan is flat.
Metered
Conversationschat, email and text threads · 500 / 3,000 / Unlimited per month by plan
Pauses at the allowance
Bookings200 on Digital, unlimited above
Pauses at the limit
Billable leads100 / 200 / 600 included per month by plan; 200 with the Digital Leads add-on. A source lead counts once after its first automated response; tests, spam and duplicates are excluded.
$0.75 / lead beyond
Answered-call minutes200 / 700 included on Front Desk / Growth, per call rounded up
$0.49 / min beyond
Phone numberone active number per business; included on Front Desk and Growth
$10 / mo otherwise
Flat, or not billed by Amfion
Website chat widget, booking page, email address
Every paid plan
Texting (SMS, WhatsApp)on your Amfion number, after SMS and WhatsApp approval
Front Desk and Growth; Digital with the voice add-on
Inbox, human takeover, waitlist
Every paid plan
Lead intake and first repliespast the allowance, $0.75 per billable lead on paid plans
Every paid plan
Lead follow-ups and quotes
Front Desk and Growth; Digital with add-on
Digital Leads add-on200 included leads and follow-ups
$79 / mo
Rehearsal Studio, setup assistantusage caps apply, no charge
Every paid plan
Warm transfer, white label
Front Desk and up
Customer depositscollected through your own Stripe account
No Amfion cut
Voice add-onDigital only · 200 min, then $0.59/min
$149 / mo
US-only AI providersoptional · Digital $29, Front Desk $59, Growth $99
From $29 / mo
Compared
How the billing unit differs from other AI receptionists.
Vendors count different things: minutes, calls, or unique callers. The unit decides what a busy month costs, so compare it before the headline price.
Amfion wrote this table. Goodcall and Smith.ai terms are as advertised on their own pricing pages when we read them on October 13, 2026; they were not tested, may have changed, and annual or higher tiers differ. Amfion’s terms are the current published prices. Recheck every vendor before you buy.
Criterion
Amfion Front Desk
Goodcall Starter
Smith.ai AI Receptionist, Pro
Advertised price
$249 / month
$79 / month per agent
$150 / month
Billing unit
Answered-call minutes, per call rounded up
Unique customers per month (no per-minute charges)
Real calls per month (test and simulated calls counted separately)
Included in the unit
200 minutes, then $0.49/min
100 unique customers, then $0.79 each
75 real calls, then $2.50 per extra call
Chat, email and texting
Included: 3,000 conversations / month
Not stated on the pricing page
Separate products
Books appointments into
Amfion’s scheduler or Cal.comGoogle Calendar busy times respected
Each new website chat, hosted-booking-page chat, email thread or text thread counts once, however many messages it contains. A lead's conversation also counts toward this allowance. Digital includes 500 a month, Front Desk 3,000, Growth is unlimited. Assistant-answered phone calls are metered by the minute instead, and your own test conversations from the dashboard preview never count.
What counts as a billable lead, and what happens above the allowance?
A lead from a source counts once after its first automated response. Test leads, spam and duplicates do not count. The trial includes 25, Digital 100, Front Desk 200, and Growth 600 per month. Further billable leads on paid plans are $0.75 each. The Digital Leads add-on is $79/month for 200 leads and follow-up playbooks; Front Desk and Growth include follow-ups. You get owner emails at 80% and 100%. Trial follow-ups pause at the allowance. At three times the allowance all automated lead messages pause until next month (or until the allowance goes up), and the owner gets another email; incoming requests remain available to the team. Partner allowances follow the contract, and law firms use their inquiry pricing instead.
What happens when I reach my conversation allowance?
You get an email at 80% and at 100%. At 100% new conversations pause until the month rolls over or you move up a plan; conversations already in progress finish. Nothing is billed automatically for extra conversations.
How are call minutes billed?
Per call, rounded up to the next minute, against your monthly bundle: 200 minutes on Front Desk, 700 on Growth. Minutes beyond the bundle are $0.49 each and appear on your next invoice. Unused minutes do not roll over.
Can I add the phone to Digital?
Yes, with the voice add-on: $149 a month for 200 answered-call minutes at $0.59 beyond, plus $10 a month for the number. That assembles to $258, which is deliberately more than Front Desk at $249; the add-on exists for businesses that want the phone later, not as a cheaper route to it.
Do you take a cut of customer deposits?
No. Deposits are collected through your own Stripe account and settle to you; Stripe’s card processing fees apply and Amfion adds nothing. Amfion bills the plan, selected add-ons, and any voice or lead overage named on this page.
How does annual billing work?
Annual plans are about 20% less per month and are billed once a year for the plan itself. The voice and Leads add-ons, extra minutes, lead overages and phone numbers bill monthly either way. The US-only AI providers add-on follows the plan: on an annual plan it is billed once a year at 10 months' price.
Is there a contract or a setup fee?
Neither. Every plan starts with a 14-day free trial with no card, bills month to month (or yearly if you choose annual) through Stripe, and can be cancelled from the billing portal in your dashboard.
What happens when my trial ends?
Your account moves to the Free plan, and the move deletes nothing. Your business page stays up with an answers box visitors can search (your services, prices, hours and answers), your request form (where your business uses one) takes up to 50 requests a month, and your Inbox, records and settings stay. The assistant, phone answering, texting, email replies and automatic follow-ups pause until you choose a plan. Cancelling a paid plan works the same way at the end of the billing period, and its phone number is released 14 days later unless you choose a plan again.
How many bookings can I take?
Digital includes 200 bookings a month; Front Desk and Growth are unlimited. A booking is an appointment the assistant confirms on any channel; cancellations and reschedules of an existing booking are not counted again.
Which AI models answer, and can I keep them to US companies?
By default Amfion picks and tunes the model for each job, and your conversations are never used to train AI models; the providers are listed on our subprocessors page. If your own policies require US AI companies, the US-only AI providers add-on runs every conversation, phone lookup and website read on Anthropic (Claude) and OpenAI: $29 a month on Digital, $59 on Front Desk and $99 on Growth, turned on or off in Settings → Integrations → AI models. It needs a paid plan, and law firm plans include it.
What about multiple locations or a franchise?
Talk to us. Multi-location groups get a custom plan with pooled call minutes, one inbox per location and hands-on onboarding; email admin@amfionhq.com.
SEE IT ON YOUR OWN WEBSITE · NO ACCOUNT NEEDED
Start on the plan that fits. Change it whenever you like.
Every plan starts with 14 free days and no card. Move up when the phone gets busy; move down when it does not.